Martech Isn’t Broken, It’s Bloated
According to the State of Martech 2025 report, the average enterprise uses over 275 tools in their marketing stack. In some large organisations, that number climbs to 660. Despite this, many teams report inconsistent value delivery, integration issues, and ongoing frustration over what tools are actually helping them drive performance.
The tools aren’t bad. They’re just not aligned. You don’t need more software. You need something to make sense of what you already have.
Enter the North Star: LLTX by sens
At sens, we built our LLTX framework not to replace your stack, but to align it. LLTX isn’t a data warehouse, a CRM, or a dashboard plugin. It’s a predictive signal system, a strategic lens that tells you what to focus on:
- Are we building Love for the brand?
- Is Trust breaking down somewhere in the experience?
- Is our Loyalty real or just repeat behaviour?
- Do we have X-Factor or are we fading into the background?
Each of these signals is measurable, benchmarkable, and predictive of business outcomes. And they give marketers something most of their tools don’t: context.
How LLTX Aligns Your Stack (Without Replacing It)
1. A Common Language Across Teams and Tools
Every martech platform spits out its own metrics. LLTX helps interpret them in a shared language: Trust, Loyalty, Love, and X-Factor.
That means your:
- CRM data on customer churn
- Web analytics on bounce rates
- Email engagement rates
…can all be mapped against the same strategic signals. Finally, everyone is aiming at the same target.
2. A Prioritisation Engine
LLTX helps you figure out what matters most to move right now. If your Trust score is solid but X-Factor is tanking, you don’t need another loyalty programme. You need to surprise and delight your market.
And that changes how you brief your agency, allocate budget, and plan next quarter’s strategy.
3. Operational Cadence That Matches Reality
LLTX runs on quarterly rhythms (or faster). It delivers real-time insights you can feed into sprint cycles, campaign decisions, and boardroom reports.
As one founder said in our recent webinar: “We used to be a research provider. Now clients are consuming us like part of their operating system.”
That’s what happens when insight becomes part of execution.
Why This Matters More Than Ever
Martech is filled with powerful tools. But without a strategic anchor, they pull teams in too many directions. LLTX doesn’t compete with your tools, it connects them.
- It gives your data meaning.
- It makes your dashboards matter.
- It aligns your teams around what’s actually driving growth.
And in an environment of shrinking attention spans and rising pressure, that alignment is everything.
You don’t need another dashboard. You need direction.
If your team is spending more time managing tools than making decisions, it might be time to rethink what’s missing: not tech, but clarity.
LLTX by sens is the North Star your stack has been missing!
Want to see how it works? Get in touch with the team at sens here.