sens is an evolutionary leap for market research that integrates the analysis of both verbal and non-verbal responses within a single digital platform; resulting in data that’s more stable and reliable, and a process that’s simpler, faster and more affordable than traditional market research has typically been able to deliver. All with a scaleability that provides qual-calibre insights in quant-sized volumes – and proving there’s nothing that can’t be measured.
Behaviour is truth.
We are feeling humans who think; not thinking humans who feel.
Non-verbal cues dominate communication!
Emotional reactions set off a symphony of involuntary physiological signals, unveiling the intricate dance of our inner responses.
Subconscious cognitive and emotional events can cause your pupils to constrict and expand
Mental or cognitive processing mostly happens beneath consciousness.
Subconscious processing reveals true behaviour.
At least 50% lower fees than conventional research
Half the lead time
Very large qual samples at the same cost