We recently ran a LinkedIn poll asking a simple question: “What’s your biggest challenge in measuring marketing ROI?”
The results weren’t surprising, but they were revealing.
One thing became clear: marketers aren’t struggling because they lack will or creativity; they’re struggling because the tools and timelines they’re working with are fundamentally misaligned with the pace of business.
Here’s what we heard:
1. Data Quality (67%)
This was the overwhelming front-runner. Marketers told us that even when data is available, it’s often incomplete, outdated, or doesn’t reflect what really matters. Bad data leads to bad decisions, and makes it hard to build trust in marketing’s value.
At sens, we tackle this with AI-powered deep listening. Our system doesn’t just collect noise, it extracts signals that matter. The result? Data you can trust. Data that’s predictive, not just descriptive. Data that helps marketers focus their efforts where it counts.
2. Budget (16.5%)
Budget constraints are always part of the conversation, especially for growing businesses. Traditional research and tracking tools are expensive, and often not scalable.
That’s exactly why we built sens to be different. Our research delivers top-tier insights at a fraction of the cost of legacy providers. So teams of any size can access insights that used to be reserved for the big players.
3. No Clear Metrics (16.5%)
Tied with budget, many marketers pointed to a lack of defined success metrics. When the goalposts are unclear, it’s hard to measure progress, let alone prove ROI.
That’s where our LLTX by sens framework comes in. It reframes brand measurement using business-aligned metrics: Love, Loyalty, Trust, and X-Factor – each tied to outcomes like revenue, retention, and conversion. It brings clarity to what success actually looks like.
The Bigger Picture
Marketing doesn’t exist in a vacuum; it’s a living, moving part of a performance-driven business. But without the right tools, data, and timelines, even the best marketers are left making educated guesses.
What this poll surfaced is not just frustration – it’s a need. A need for insights that are:
- Predictive, not retrospective
- Fast, not sluggish
- Actionable, not abstract
- Affordable, not aspirational
And that’s exactly what we’re building at sens.
If you’re ready to stop guessing and start syncing marketing with business impact – we should talk!