We’re making waves with our innovative approach to understanding consumer behaviour! The recent appointment of Mike Abel, a renowned figure in the advertising industry, as Non-Executive Chairperson has garnered significant attention from media outlets.
From articles in BusinessLive, BizCommunity, MediaUpdate, TheMediaOnline, to the African Marketing Confederation, our groundbreaking initiatives have been featured prominently, highlighting the company’s growing influence and impact in the industry.
The media coverage underscores the importance of sens in transforming traditional market research methodologies. By combining behavioural science, AI, and cutting-edge technology, sens provides businesses with unparalleled insights into consumer sentiments and behaviours. This approach has captured the interest of industry experts like Mike Abel, who recognise sens as a game-changer in the field.
sens’s commitment to innovation and excellence is evident in our mission to provide clients with accurate, timely, and cost-effective solutions. With a focus on scalability and accessibility, sens is poised to reshape the market research landscape, empowering businesses to make informed decisions and drive growth.
As sens continues to attract attention and accolades from media outlets worldwide, it reaffirms the company’s position as a leader in the market research industry. With Mike Abel at the helm and a dedicated team driving forward-thinking initiatives, sens is poised to redefine the future of consumer insights and market analysis.
Here’s a recap of the best sens news pieces covering the story so far:
BizCommunity:
sens appointed Mike Abel as non-executive chairman to expand its proven solutions globally. Abel, with his extensive experience in marketing and advertising, sees sens’s approach as innovative and cost-effective. He believes sens’s solutions will enable businesses to better understand and respond to consumer sentiments, driving growth and improving decision-making processes.
BusinessLive:
Mike Abel highlights sens’s innovative approach as distinctly fresh and profoundly interesting compared to his 35 years in the marketing and communications industry. He emphasises the blending of AI with technology, behavioural science, and facial recognition as a game-changer in understanding consumer sentiment.
MediaUpdate:
Per Lagerstrom, co-founder of sens, underscores the company’s commitment to providing market research at a fraction of the cost and time of traditional methods. This emphasis on affordability and efficiency sets sens apart in the industry, aligning with their goal of democratising access to valuable insights.
TheMediaOnline:
Mike Abel’s interest in sens stems from its unique approach of blending AI with behavioural science to interpret critical interviewee non-verbal cues. sens’s ability to delve deeper into the real sentiment or emotion behind consumer behaviour through advanced technology and human expertise is highlighted as a key differentiator.
African Marketing Confederation:
sens’s innovative approach, which integrates AI, behavioural science, and technology, is emphasised as a significant draw for Mike Abel. The company’s focus on providing comprehensive market research insights and empowering businesses with real-time data sets it apart as a powerful industry tool.
These unique points underscore sens’s commitment to innovation, efficiency, and providing actionable insights that drive business growth. They highlight distinct advantages in the market research landscape and contribute to its growing reputation as a leader in the field.
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