AI and BehaviorTech have revolutionised the way companies approach market research and marketing efforts. By providing deeper insights into target markets and customer bases, companies are able to make informed decisions that can lead to substantial growth and success. sens is a research and marketing firm that is at the forefront of this technological revolution, using BehaviorTech analysis to provide valuable insights to their clients.
To see if this was true, we recently interviewed Rizwana Bawa, Strategic Lead at F/NE FOR GOOD, a non-profit organisation that aims to upskill and uplift NGOs through marketing and communication, who shared her positive experience working with sens.
According to Bawa, one of the key advantages of working with sens was their approach to formulating questions that required people to think more deeply about their responses, avoiding surface-level answers. This approach gave a much deeper understanding of what people were really saying and what they truly meant in their responses, allowing for a more holistic view of the target market.
sens uses a variety of innovative tools and techniques to gather data and insights about their clients’ target markets. One such tool is their proprietary BehaviorTech analysis platform, which analyses data from a range of sources. This platform uses machine learning algorithms to identify patterns and trends in the data, providing valuable insights into consumer behaviour and preferences.
Another tool used by sens is their face-to-face online platform for engagement, which was particularly useful during a time when in-person meetings were not possible. This platform allowed participants to engage in a more personal and interactive way, allowing for deeper insights into their thoughts, feelings, and motivations.
The research reports presented by the sens team to their clients are comprehensive and provide a clear steer for their marketing strategy. The insights and recommendations provided by sens through their disruptive BehaviorTech analysis help to shape their clients’ marketing strategies and lead to substantial growth for their businesses. The data collected is reliable and accurate, and steps are taken to mitigate potential biases or errors. sens communicates insights and recommendations in a way that is easily understandable, and their clients are able to ask for more detail if needed.
One of the key benefits of using BehaviorTech analysis is that it can challenge preconceived notions about the target market and customer base. By analysing data from a range of sources, including social media and online forums, BehaviorTech analysis can uncover insights and trends that may have been missed by traditional market research methods. This can help companies stay ahead of industry trends and make more informed decisions about their marketing strategies.
While AI and BehaviorTech may be uncomfortable for some, Bawa recognizes the value of using them to gain deeper insights into market research and marketing efforts. However, it is important to be cognizant of the potential repercussions of advancement and not assume that AI can replace the human element entirely. AI and BehaviorTech should be used to augment human decision-making, rather than replace it.
The latest tech in AI marketing research trends is changing the way companies approach marketing, and sens is definitely leading the way, with a bevy of high profile clients on their list.
By using innovative tools and techniques like BehaviorTech analysis and face-to-face online engagement, sens is able to provide valuable insights and recommendations that help their clients make informed decisions about their marketing strategies.
The insights and recommendations provided by sens challenge preconceived notions about the target market and customer base, helping their clients stay ahead of industry trends. Companies looking to gain deeper insights into their market research and marketing efforts should consider working with sens and other firms that specialise in AI and BehaviorTech analysis.