This post was taken from a recent article written by BehaviorTech company Yellowspot on sens:
In a recent webinar held by sens, a groundbreaking marketing research company, Per Lagerstrom, one of the founders, shared insights into how they are revolutionizing the industry. Per’s words resonated with the audience, shedding light on the untapped potential of market research and the need for innovation.
Per began by acknowledging the limitations of the current market research landscape, where insights are often time-consuming and costly to obtain. But, he posed a game-changing question: “What if we could fundamentally reframe the economics of insight gathering?” That’s precisely what sens aims to achieve.
Drawing inspiration from other industries and leveraging cutting-edge technologies, sens has set out to transform the way we gather insights. By combining science, artificial intelligence, and technology, they have pioneered a concept known as “deep listening.” This revolutionary approach allows them to decode nonverbal signals and measure critical factors such as love, loyalty, and trust, which are highly predictive of business outcomes.
Per emphasized that the power of sens lies in its ability to provide superior insights at a fraction of the cost and time traditionally associated with market research. By industrializing co-creation and embracing digital interaction events, sens empowers businesses to make data-driven decisions faster than ever before. The era of waiting 8 to 12 weeks for research results is swiftly coming to an end.
But what about the skeptics? Per addressed this concern head-on, highlighting the authenticity and acceptance of sens’ avatars in facilitating conversations. The technology has advanced to such a level that people often forget they are interacting with an avatar, and the data collected from these interactions is incredibly valuable.
Moreover, sens offers flexibility in data collection, enabling respondents to choose their preferred method of communication, be it video, voice, or text. This user-centric approach fosters a more engaging and personalized experience, resulting in richer insights.
The implications of this paradigm shift in market research are vast. With shorter lead times, lower costs, and the ability to obtain real-time insights, businesses can now iterate and refine their strategies more efficiently. Market research becomes a powerful tool in driving innovation and growth.
As Per mentioned, industries like gaming and Hollywood have paved the way for advanced technologies that sens has embraced. While challenges remain, the progress made in rendering real-time insights and creating lifelike avatars is astounding. The future of market research is on the cusp of providing even more dynamic and immersive experiences.
So, whether you’re a brand manager, product developer, or business leader, it’s time to take notice of the market research revolution that sens is spearheading. Embrace the possibilities and unlock the true potential of insights to drive your business forward.
sens is not just another market research company. It is a catalyst for change, an innovator that is reshaping the industry. The days of long lead times, exorbitant costs, and mediocre insights are numbered. The era of deeper, faster, and more cost-effective market research is here, thanks to sens.
Don’t get left behind!