Why smarter signals along the journey lead to better campaigns, stronger retention, and faster growth.
Growth isn’t always found in the loudest campaign or the boldest idea.
Sometimes, it lives in the details: a confusing sign-up flow, a forgotten touchpoint, or a moment where your user hesitates instead of converting.
That’s why mapping the user journey and listening closely along the way isn’t just UX work. It’s a growth strategy.
With sens, we help brands find the “nuggets”: the subtle but powerful moments that make or break retention, engagement, and trust.
Growth Signals Are Hiding in Plain Sight
Most businesses measure drop-off points, but don’t ask why they happen.
At sens, we use deep listening and emotional signal tracking to surface the answers behind the behaviours:
- Why does onboarding drop at Day 3?
- Why are 70% of trial users not returning after one action?
- What emotions show up in customer verbatims before churn?
We measure Love, Loyalty, Trust, and X-Factor at each stage of the journey, so you know where you’re building momentum and where you’re bleeding opportunity.
Real Examples, Real Impact
Example 1: The “Missing Middle”
A fintech client lost 30% of new users between account creation and first action. LLTX revealed a lack of Trust in the interface. A simple language change and visual tweak reversed the trend.
Example 2: Where Loyalty Was Faking It
An e-comm brand showed high repeat purchases—but low emotional connection. Further journey testing showed customers were rebuying out of necessity, not preference. Promotions were reworked to build excitement (X-Factor), lifting NPS and retention.
Example 3: The Overlooked Offboarding
A SaaS client never looked at exit flows. Once mapped, they found a Trust-damaging process that created poor word-of-mouth. Fixing it became a key brand win.
Map. Measure. Move.
How we do it at sens:
- Journey Mapping
We identify the moments that matter; not just the funnel, but emotional turning points. - Signal Testing with Real Users
Users engage via text, voice, or video chat with our interface. We measure emotional signals throughout. - Insight + Action Report
Delivered in under 4 weeks, with recommendations mapped to Love, Loyalty, Trust, and X-Factor outcomes.
Optional add-on: Insight + Action workshop with your team.
The Growth Nugget Checklist
Are you:
- Tracking only what users do, or why they do it?
- Listening post-launch or during every key journey stage?
- Measuring emotions at friction points?
- Testing pre-exit as well as post-sign-up?
- Acting on data within 30 days?
Your next 10% growth might be hiding in your own journey.
Let’s help you uncover the signal.