In today’s retail landscape, decoding customer desires goes beyond traditional data points. Consumers’ expectations are higher, and retailers must adapt to engage on a more personal level. At the forefront of this transformation is sens with its pioneering BehaviorTech, which fuses AI and behavioural science to capture not only what customers say but how they truly feel.
Per Lagerstrom, Co-Founder of sens, describes this approach as “deep listening,” a capability that allows sens to analyse subtle, non-verbal cues that reveal genuine consumer desires and motivations. This data, including subconscious reactions, provides brands with unique insights that surpass the standard scope of market research. “What if we could fundamentally reframe the economics of insight gathering?” Lagerstrom asks, underscoring sens’s mission to make these advanced insights more accessible and actionable.
AI-Powered Personalisation Through BehaviorTech
sens’s platform captures an intricate range of consumer signals. Companies like Unilever and Toyota have similarly adopted eye-tracking and facial recognition technologies to refine their strategies, examining consumer responses to product displays and brand messaging. By analysing non-verbal cues, BehaviorTech transforms fleeting impressions into meaningful, data-driven insights, empowering brands to respond to actual consumer needs.
Zara’s use of predictive AI for demand forecasting and Amazon’s hyper-personalised recommendations are other industry examples where AI supports customer-centric strategies. But what sets sens apart is its capacity to decode these insights at scale, providing brands with “qualitative-calibre insights in quant-sized volumes.” This enables faster, more flexible data collection, allowing retailers to align their strategies with real-time consumer sentiment at a fraction of traditional costs.
Balancing Personalisation with Privacy
While the depth of insights from BehaviorTech is transformative, sens is committed to ethical data use. With a transparent approach to privacy, sens fosters trust, ensuring that brands can leverage BehaviorTech’s advanced insights responsibly. This balance allows companies to connect with customers authentically without compromising their privacy.
A New Era of Consumer Insights
With BehaviorTech, sens is pioneering a new era in market research, enabling brands to develop strategies rooted in authentic consumer understanding. As Lagerstrom puts it, “sens is not just another market research company; it’s a catalyst for change.” By transforming complex consumer signals into actionable insights, sens empowers retailers to drive growth through strategies that resonate with what customers truly want.
sens invites retailers and brands to embrace this shift and explore how BehaviorTech can redefine their approach to consumer insights.
For more on how sens can help align your retail strategy with authentic consumer desires, visit sens.digital to learn more.