What does it take to reimagine brand tracking from the ground up?
At sens, it started with a deceptively simple question: “How do we measure brand health in a way that connects directly to business outcomes?” The answer took shape over three and a half years of experimentation, innovation, and testing, all in stealth mode.
A Digital Research Factory
“We built a digital factory for market research,” said Per Lagerstrom, sens Co-Founder. “What used to require 25 people now only needs 5, thanks to AI and automation.”
Using lean manufacturing principles, the sens team removed bottlenecks in the research process and reengineered market research to operate at speed and scale, without sacrificing data quality.
AI-Powered Conversations at Scale
What began as a simple attempt to digitise a focus group has grown into a capability that now delivers thousands of conversations per project, capturing both qual and quant insights in a single stream.
“Imagine you could talk to a thousand people at once in a facilitated conversation, and extract the emotional nuance and statistical patterns from every word. That’s what we built,” said Co-Founder Jacqui Young.
The LLTX Framework
Love, Loyalty, Trust, and X-Factor – these four dimensions are at the core of LLTX. Born from deep analysis of how humans build emotional connections with brands, LLTX interprets how consumers feel, think, and act using just a 10-question-style interaction.
“We can now confidently calculate brand strength without a traditional survey. It’s not a sentiment tracker. It’s a strategic lens,” said Young.
More than just measuring awareness or preference, LLTX shows where a brand stands and how to move the needle.
Why It Matters
“Marketing has too many weak links between strategy, action, and performance,” the team shared. “LLTX is designed to strengthen those links by making insights predictive and usable – on a timeline that matches the rhythm of the business.”
The result? Marketers can set quarterly objectives (e.g., boost X-Factor by 10 points), take targeted actions, and validate the impact, all using real consumer voice.
LLTX isn’t just a framework. It’s a new operating system for marketers who want to lead with insight and deliver results.
Want to test your brand’s LLTX profile? Drop us a message or explore our launch offer: an insight and action workshop with your brand and competitors, delivered in under four weeks!
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