making sens of
insight gathering
why sens?
sens provides not only a sound platform on which to base longer-term business decisions, but also a practical toolbox that can be used tactically from day to day. This allows fundamental strategic decisions to be better informed on one hand, and short-term tactics to benefit from congruent information on the other.
sens is for
marketing & business professionals who
need deeper, more accurate, verifiable
consumer truths when:
Needing
long-term
strategy,
short-term
tactics
01
Creating or
refining
products &
services
02
Enhancing
competitiveness
& innovation
03
Steering
fundamental
strategic
decisions
04
the tech
what’s said isn’t always what’s meant
Human assessment of non-verbal behaviour is notoriously unreliable. As a result, the tendency is to depend excessively on the spoken word – itself far from a reliable echo of what’s actually being said.
sens, however, begins with question sets rooted in conversational science to induce the natural and informal flow of human discussion. We then apply a symbiotic suite of AI-led technologies that analyse responses far beyond the purely verbal. Language modelling and video analysis of non-verbal cues are just some of the methods used to correct unconscious and subconsious biases. The result? Deep insight, and a far more accurate and objective set of data.
our clients
an innovative approach that
yields unprecedented results.
Since inception, sens has carried out research for an ever-growing number of top-tier clients. From short, sharp interventions to fully-fledged research projects, the results have often surprised – and on more than one occasion, have turned previous research on its head.
While our research framework is both replicable and industrialised, it is tailored and scaled for each particular case. The only remaining question is – what can it do for you?
“sens provided a deeper sense of what people were thinking and feeling about the brand.”
